Team: Marketing Team

About the Company

Spanish Point is one of Ireland’s leading indigenous tech companies with three core focus areas: 

• The global music industry, through our market leading Matching Engine product.  
• European SaaS providers through our innovative SmartAIM Library product and our associated SmartAIM Framework services. 

• Digital transformation services for medium to large commercial and public sector organisations in Ireland, through our partnership with Microsoft.

   

We are going through a period of sustained growth and are looking to recruit an ambitious Digital Marketing Content Executive to help continue that journey.

The Digital Marketing Content Executive will implement and showcase best in class audience led content, in order to attract, engage and convert key target audiences. The successful candidate will be responsible for creation, performance monitoring and optimisation of user centric content across Spanish Point’s multiple websites, platforms and social media channels in line with the organisation’s digital marketing strategy.
 

Responsibilities: 

• Develop and implement relevant, engaging and memorable content across digital channels, including case studies, videos, website copy and news articles.
• Work collaboratively across teams and subject areas to develop comprehensive content and communications, drawing on technical expertise of software developers and product specialists.
• Stay up to date with B2B marketing, social media and technology industry trends. Recommend new social media channels and campaign ideas to maintain a competitive edge.

• Write, edit and proof read content across Spanish Point’s digital landscape (both web and social). Maintain responsibility for flawless copy checking processes in content publishing processes.

• Create content with copy and creative that is tailored towards target audiences outlined in our audience segmentation strategy.
• Working with the marketing team, champion a customer focused mindset, with win:win content creation based on insight and analytics.
• Liaise with in-house designer, external photography and video teams as required for asset creation.
• Monitor performance, analyse results and make recommendations to optimise social media and website content.
• Track and improve performance against set KPIs including social media channel growth, engagement rates and lead generation.
• Monitor budget allocation across social media campaigns to achieve maximum impact of marketing spend.

Skills, Knowledge and Experience:

• You will have at least 3 years of experience in technology related product and services marketing (social media, digital and content marketing campaigns).
• Proven expertise in turning complex information into engaging, digestible, audience-led content.
• Ability to work within an established tone of voice and apply brand guidelines consistently.
• Strong understanding of social media including content development and social scheduling and measurement tools
• Proficiency in Google Analytics, Semrush other tracking tools.
• You will have excellent English language presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Previous experience working within a Microsoft partner ecosystem, SaaS, or B2B Marketing.
   

Nice to have:

• Familiarity with website CMS including Sitecore or similar platforms.
• Familiarity with email marketing including ClickDimensions or similar B2B automation and ecomms platforms.
• Demonstrable experience collaborating with internal cross-functional teams and external partners. 

• Bachelor's degree in marketing and/or Technology.

   

Benefits:

• Working arrangement: Hybrid – minimum of 3 days per week in office.
• Perks include: Financial support for professional development, Annual Performance Reviews, 24/7 Employee Assistance, Health Insurance, Life Assurance, Cycle to Work Scheme, Sports & Social Activities (Join our Green Team, Yoga or Hiking Club), Free Canteen, Referral Bonus Scheme 
   

Application Process 

We are accepting applications until August with a plan to complete the recruitment process by the end of that month.  Please send applications and/or questions to recruitment@spanishpoint.ie with a subject containing “Digital Marketing Content Executive”. 

Join our team to contribute to the development of cutting-edge solutions and advance your skills in the dynamic field of modern web development using Microsoft technologies. 

Note: This job description is provided for informational purposes and may be subject to change. For the most current information about the position, please contact recruitment@spanishpoint.ie